Why verify and certify the source?
False label claims will be expensive
In 2016, a huge a pet food company suffered a 32 BILLION USD settlement due to a false poultry claim.
Transparency is profitable
Existing ORIVO clients in the omega-3 segment have doubled their sales after focusing on the origin of their supplement by using the ORIVO certification and product logo.
The millennials generation is representing over 30% of the consumer power - and counting. They want products with a story. Not neseccary a glossy, amazing story, but an authentic story they believe in.