Our story
ORIVO has delivered evidence-based testing and verification services to the global food, feed and supplement industry since 2014
The beginning
In 2014 the two chemists and founders from Norway, Svein Erik Haugmo and Erik Fuglseth, set out to solve a persistent problem: in the omega-3 industry, and beyond, origin claims often lacked scientific backing.
They launched the company under the name OmegaVeritas and developed laboratory technology capable of tracing marine oils back to species and geographic origin.
Evolution of purpose
As their capabilities grew and the demand for traceability increased, the business outgrew its initial niche. In 2017 the company rebranded as ORIVO — short for “Origin Verification” — to reflect a broader mission across marine, feed, pet-nutrition and supplement sector.
With this shift came the introduction of the ORIVO verification seal for finished consumer products and an expanded set of testing methodologies.
What we deliver
Today ORIVO provides:
- Independent, scientific testing of ingredient origin (species + geography)
- Verifiable results and a visible seal linking to an online certificate
- A tool that goes beyond paperwork and trust towards evidence. These services allow brands and suppliers to convert claims into proof.
Why we do it
Origin matters. For trust, for responsibility, for transparency. We believe that companies making sourcing claims should be able to support them with data. And consumers should be able to verify those claims and make informed choices.
What began as a niche solution in one material has become a global verification service built on science and clarity.