Say hello to mr mystery shopper
He purchases the product
We analyse and test it
Our clients never know when
Context - what is mystery shopping?
First of all, mystery shopping is a method used externally by organizations to measure compliance with regulation, or to gather specific information about products and services. The mystery shopper's specific identity and purpose are generally not known by the establishment being evaluated.
To make sure the different brands’ products contain what they claim, ORIVO has hired the very competent Mr Mystery Shopper. He buys products from both the certified company itself, and through different third-part sales channel. After he is done shopping, we at ORIVO test the products he bought by using our fingerprint-technology.
Mr Mystery Shopper is very important in making sure for the consumers that the omega-3 products is true in content and origin. Sometimes he and ORIVO check the omega-3 market in general. You can read the findings below.
Screenings perfoRmed by Mr Mystery Shopper:
Wild alaskan salmon (May 2019): 40 % adulteration
Salmon, originally, the large fish now usually called the Atlantic salmon, though more recently the name has been applied to similar fishes of the same family (Salmonidae), especially the Pacific salmon. Salmon are silvery-sided fishes while in the ocean, but during the breeding season a change in coloration occurs that varies from one species to another. The males generally develop hooked jaws. The changes are most striking in male Pacific salmon.
In 2019, Mr Mystery Shopper bought about 20 different products that claimed to be omega-3 from wild Alaskan salmon for ORIVO to test. To our big surprise, about 40% of the products were not what they claimed to be.
Consumers need to be aware of practices like this. But not all companies are bad. Some strive for transparency and authenticity.
Look for the ORIVO logo next time you go shopping.
Cod Liver oil (August 2019): 20 % adulteration
Cod is a large and economically important marine fish. The species Gadus morhua is found on both sides of the North Atlantic. It is valued for its edible flesh, the oil of its liver, and other products.
After realizing the widespread and fraudulent practices regarding omega-3 from wild Alaskan salmon (read more about it further down), ORIVO wanted to check the practices among cod liver oil (CLO) brands. Mr Mystery Shopper bought some 20 different products from three different market (USA, UK, and Germany) for ORIVO to test. To ORIVO’s big surprise, 20% of the products were not what they claimed to be.
This causes problem for the consumers. When this many brands break the trust of the consumers, what can the consumers, i.e. you do make sure the product is what it claims to be? The easiest thing is to look for the ORIVO logo. The ORIVO logo is the certification logo regarding the content and the origin of the omega-3.