Chilean based Newscience becomes the first supplement brand in South America to provide certification of authenticity to their Omega UltraPure fish oil products, verified by Orivo through an independent third-party authenticity test.
The recently established test, which is the first of its kind in the industry, is able to verify both ingredients and end-consumer products, including concentrated fish oil. A substantial R&D effort, which has been partly funded by The Norwegian Research Council and Innovation Norway, has formed the basis for the test. The testing technology is based on proven NMR analysis combined with a strong database of known reference samples and powerful analysis algorithms. With this new tool in hand, Orivo is now able to verify marine species and the region of catch, simply by testing the product off the retail shelf.
Newscience is the first South American supplement company to start using the authenticity test for all of their products containing fish oil. Their fish oil products claim to use an anchovy source from the cold waters of the South Pacific Ocean off the South American coast. For the first time, it can be verified through a third-party test that their products are authentic.
– This is of tremendous value for our customers who can be certain on the source of their preferred omega-3. The Orivo authenticity test is a guarantee that they are getting a pure and high quality product, originating from the clear waters of the South Pacific, says Juan Pablo Salas, CEO, Newscience Chile.
Orivo is very happy to be entering the South American market. Along with several European and US omega-3 brands, Newscience is now the first US brand to start using the world’s first test-based origin certification.
– To kick off South America with a market leader like Newscience is of course very satisfying. As for all our certifications we purchase what we call a “mystery shopper sample” from our client´s retail channels and add to the testing program. For Newscience this was an easy task; you find their products in all the main pharmacy chains in Chile!, says Svein Erik Haugmo, CEO of Orivo.
Orivo offers subscription programs with random analysis and mandatory next-level-in-value-chain checkpoints, batch certifications, product verifications (with possibility to use the verification logo on the label), as well as product screening and benchmarking. All services have special sampling routines solving third-party sampling challenges.