Wild alaskan salmon: 40 % adulteration

A Wild Alaskan Salmon

Salmon, originally, the large fish now usually called the Atlantic salmon, though more recently the name has been applied to similar fishes of the same family (Salmonidae), especially the Pacific salmon. Salmon are silvery-sided fishes while in the ocean, but during the breeding season a change in coloration occurs that varies from one species to another. The males generally develop hooked jaws. The changes are most striking in male Pacific salmon.

In 2019, Mr Mystery Shopper bought about 20 different products that claimed to be omega-3 from wild Alaskan salmon for ORIVO to test. To our big surprise, about 40% of the products were not what they claimed to be.

Consumers need to be aware of practices like this. But not all companies are bad. Some strive for transparency and authenticity.

Look for the ORIVO logo next time you go shopping.