Natural Dog Company granted the ORIVO AWARD for 2023 due to extraordinary consumer education

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The winner of ORIVO Awards 2023 is Natural Dog Company

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Based on the nominations we received, the award committee (consisting of ORIVO staff, our marketing agency and members of our board) has decided that Natural Dog Company from the United States is the winner of the ORIVO awards 2023 – Congratulations! Natural Dog Company is a US market leader within pet supplements and treats, ranking high on Amazon and selected retail chains. Their supplement offerings are mainly based on various salmon oil sources, but also other high-end ingredients. Natural Dog Company shows an exemplary commitment to educate consumers about the sources being used in the supplements. Here is the jury´s reason for winning the award:


  • Consumer education: Natural Dog Company consistently provides comprehensive educational resources to pet owners. Through their website, social media channels, newsletters and trade show billboards, they explain the importance of pure fish products and the reasons behind their product testing. They also offer product training with retailers, providing a wide selection of both printed and digital material focusing on transparency, raw material origin powered by the ORIVO verification program. Here is a good example:
  • Business growth: Natural Dog Company was already a top selling pet supplement brand when becoming ORIVO verified and has since that launched 4 new pet supplement products, all of which are verified products with the ORIVO seal – of course.

Through a multifaceted approach to education and transparency, Natural Dog Company sets a commendable standard within the pet care industry, and will receive a diploma as the proud evidence for winning this year´s award, as well as access to this ORIVO Awards winner logo to use for promotional purposes:

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We also would like to highlight the runner up, NYO3, the best-selling krill oil brand in China, being very active in national mass media with a strong focus on the origin verification from ORIVO. This brand also grew in 2023, and seem to accelerate the growth into 2024. Well done, keep up the good work!

We are impressed to see the important transparency work being carried out by both Natural Dog Company, NYO3 and all the rest of you, securing safe and authentic omega-3 products to consumers across the globe! The evidence-based transparency movement has grown a lot in 2023, we are extremely excited to continue our journey together with all of you!!! 🙂

Congratulations, Natural Dog Company!